In the internet world not even incognito mode is private! Most search engines store their user’s keywords, with some search engines going further and matching those terms to your computer address, your name, and other items, depending on how much information you have shared with the search engine.
DuckDuckGo is a search engine built on open source software. It also doesn’t track users: no personal information is collected, shared, or used to customize individual users’ search results. So, anyone searching on a particular term in DuckDuckGo will get the same results. This website by DuckDuckGo show us the evils of tracking user’s keywords: donttrack.us
As “Do Not Track” features become ubiquitous in Web browsers, it’s particularly interesting to see the growing acceptance of this increasingly open, privacy-focused search engine as well.